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Most of you probably know a little bit about Facebook Ads and the main strategies marketers use to drive traffic to their websites and subsequently customer purchases. However, there are new and creative approaches coming out all the time that you may have not heard of before.


I am going to discuss the top strategies you may not be aware of and you could benefit from experimenting with in your business, relating to Facebook Ads. I will break up the strategies into three groups: strategies to use before you run an ad, during the execution of an ad and what you can do after you’ve run an ad.


Keywords are often associated mostly with SEO and optimizing your business on Google Search, but the same concepts can be applied to social media marketing as well. You will want to determine the best keywords to use on your posts or ads.


You can use some of the following tools to help you find the top keywords your competitors are ranking for: